Just a Smidge

Just a Smidge

The Coldplay Takeaways

A business school case study

Marc Schmatjen's avatar
Marc Schmatjen
Jul 24, 2025
∙ Paid

On Wednesday July 16th, two people went to a Coldplay concert together. “Why would anyone go to a Coldplay concert?” you ask. Great question. I have no idea.

Amazingly, it seems that a bunch of people – many presumably in couples – actually went to the concert on Wednesday. Reports are that Coldplay was the headliner and not just there opening for a good…

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